Most manufacturers market their cars in every market on the planet, sometimes with product variations that adapt to the needs and preferences of customers in each region. It is very common for the most important companies in this industry to be well known outside their borders. Which is the most notorious, famous or well-known at the present time? You will probably be surprised by the answer.
According to a recent reputation and positioning report, which was based on Google searches for different automobile brands, Tesla was found to be the most popular automaker in the world. The U.S. company receives about 11.10 million specific searches each year.
That's almost two million less than Volkswagen and Toyota, with around 9.14 million annual searches respectively. Below is a table with the ten brands with the highest current awareness.
Four of the ten most popular car manufacturers are German, which shows that international car consumers continue to value the models manufactured by German companies, perhaps because of their historically high level of quality, reliability, safety and efficiency. They are followed by two Japanese companies and one South Korean company, which is becoming increasingly important in Europe, having already "conquered" Asia and America. U.S. products have their weight thanks to the Tesla phenomenon and its electric revolution.
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